Did you ever wish you had a quick guide to SEO? Well you've come to the right place. Search engine optimization doesn't have to be something cryptic or hard to understand. The basics can be broken down pretty quickly and to a degree where nearly anyone can get caught up to speed with what's going on pretty quickly. This sets the groundwork for further research should you choose to pursue it. For now, let's dig in and get started.

With an economy steering towards globalization, SEO as an online marketing tool has never been more powerful. Wielding the ability to make or break business, it is only imperative for anyone looking to take their business to the top tier to consider embracing this strategy. Still, not all SEO companies deliver top quality services, in fact, a recent survey suggested that 4 out of every 7 business owners who buy SEO packages end up with mediocre services not worth the money spent. It is with this in mind that the following read provides you with great tips on how to choose the best SEO companies and avoid being part of the statistics.

Research shows that the rate of cyber crime to be on a steady rise and is predicted to maintain the pace over the next years. Still, even with the knowledge of such facts, a lot of people prefer to ignore the red light, sharing personal information online and giving every Tom, Dick and Harry the benefit of doubt. As you can imagine, most of them end up getting scammed, sometimes losing big sums of money. So why mention this here? The SEO industry is one well accustomed with scammers and fakers. Its only some few months ago that several sites got banned for offering fake reviews, reason enough for you to put up your guard when looking for professional SEO services in Canada. Still, it can be hard to protect yourself when you don't know what you're protecting yourself from, right? Reason why the following read provides you with some of the red flags to keep an eye out for;

It has become quite evident that the only way to make it big in the online world is by getting your site on the top Google ranks or at least on the first page. In the wake of this realization a great number of inexperienced and unscrupulous individuals have come up claiming to offer the best SEO services in Canada; sadly enough, an equally great number of uniformed online business owners often fall for such mediocre services and even end up paying stupendous amounts for the poor quality services provided. The good news however, is that you do not have to be one of them, using the tips provided below on how to find the best Canadian SEO company.

Did you know that 80% of SEO companies are not worth what they are getting paid? A clear indication of the need for you to place much emphasis on getting a professional and competent SEO agency; but how do you go about finding one? With the market literally stuffed with SEO services all claiming to be the best, finding an agent that's worth your money becomes more of a task. Lucky for you though, the following read is all about tips on landing yourself the best SEO services at an affordable rate.

While keyword research may still be crucial, it is important to note that search engine algorithms have evolved. Currently, Google treats what others have to say about your content and the trust and authority of your domain as key indicators of your site' relevance and quality. This means that modern SEO is all about creating content that is so compelling your users are forced to share it or promote it by linking to it. This is where SEO copywriting comes in.

With more and more websites coming online everyday, the ability to keep your website on the top of the search engine results gets more difficult each day. You can not simply allow your website to sit stale and hope it will retain the ranking it has always had. Regardless that you have steady traffic or a decent amount of back links, if your site is not utilizing some Google SEO optimization techniques you are losing ground everyday. It doesn't have to be that way because there are different methods you could employ to move your website up the rankings steadily. Here are the top 3 Google SEO optimization techniques you should be using today.

Now that Google has released the Hummingbird update, more and more businesses are focusing on Google Places SEO for their websites. The latest Google update has changed from traditional keywords to conversational keywords. What that means for your website is you site needs to focus more on long tail keywords. Here are some of the best ways to ensure when your website shows up on Google Places that you are in the best position to attract new business. 

If you want your business to stay competitive online you have to constantly monitor and update your website accordingly. The problem that many website owners have is that they are too busy running the day to day operations of the business to worry about search engine optimization. This is the biggest reason most websites drop in the search results and are constantly being passed by their competition. Hiring an SEO agency to run this aspect of your business is a wise choice that will pay back huge dividends. With so many companies to choose from online, here are a few tips to help you narrow down which SEO agency is the best fit for your company.