Social Media Marketing (SMM) is not just a new communication tool. Technology may keep changing, but our desire to chat, contribute content, give opinions, and sharing our thoughts will always remain. This behavioral model has not changed for the past hundred years, and it’s doubtful that this will change anytime in the near future. However, with the aid of the Internet and social media, it has become easier for people to find one another and communicate and share information with friends. With the ability to respond and share instantaneously with anyone, social media is by far one of the most useful tools available.
"The "Pick Me!" Approach.
The Internet provides your potential clients with a more objective picture of your products and services. The internet also provides anyone with instant access to positive and negative reviews about your business. It can even recommend a wider choice of companies and brands similar to yours. Over time, you will gain a number of competitors, and it is becoming more difficult to come up with truly convincing reasons as to why people should come and choose your products and services over the others. It is therefore important to develop and maintain new relationships with your customers and give your business that more personal touch when interacting with prospects. In social media marketing, you do not try to “sell” your products or services, but rather you offer assistance and communicate with customers and find ways to helpful. If people begin to feel like you are part of their circle, they will support you and will recommend your business to their friends.
The main advantages of SMM
- Raising awareness and promoting a positive brand image will increase confidence and sales
- People who trust you and your business will stay with you even if your prices or services change
- Natural advertising: people will suggest you to others unselfishly, simply because they like and support what you do
Facebook has quickly become the world's largest social network, and with the biggest Canadian presence. There are many socially active business users, including CEOs, top execs, creative professionals, and writers. Social media allows for advertising for any class and profession. With our campaigns, we can help you to increase your number of followers, likes, comments, as well as raise your brand loyalty over your potential clients and spread the word about your business globally.
Twitter has quickly grown to become the world's most popular microblogging site. It is used as a rapid transmission of information to share various types of content to followers and users. This platform is especially ideal for media and content projects and users. Through our campaigns, we will help you to increase your follower numbers targeting local or global markets. Some of our packages will also help you to get exposure through retweets of your content and posts.
Google+ And Other Social Networks
There are many social networks on the internet with different functions, goals and markets. Our social media professionals will be glad to help get your business to the next level and make it socially recognizable with Google+, Digg, Youtube, Delicious, Pinterest and more!
If people find the answers to their questions on your blog, or even just enjoy the content that you write, they are more likely to take advantage of your services, and then suggest them to others. The more an audience is loyal to you, the more traffic will come to your blog or main site through recommendations. Through our campaigns, we are able to help distribute and share your content on various directories, which will help to increase exposure of your blog/site to your targeted audience in a more professional manner.