Social Media Marketing (SMM) is not just a new communication tool. Technology may keep changing, but our desire to chat, contribute content, give opinions, and sharing our thoughts will always remain. This behavioral model has not changed for the past hundred years, and it’s doubtful that this will change anytime in the near future. However, with the aid of the Internet and social media, it has become easier for people to find one another and communicate and share information with friends. With the ability to respond and share instantaneously with anyone, social media is by far one of the most useful tools available.
"The "Pick Me!" Approach.
The Internet provides your potential clients with a more objective picture of your products and services. The internet also provides anyone with instant access to positive and negative reviews about your business. It can even recommend a wider choice of companies and brands similar to yours. Over time, you will gain a number of competitors, and it is becoming more difficult to come up with truly convincing reasons as to why people should come and choose your products and services over the others. It is therefore important to develop and maintain new relationships with your customers and give your business that more personal touch when interacting with prospects. In social media marketing, you do not try to “sell” your products or services, but rather you offer assistance and communicate with customers and find ways to helpful. If people begin to feel like you are part of their circle, they will support you and will recommend your business to their friends.
The main advantages of SMM
- Raising awareness and promoting a positive brand image will increase confidence and sales
- People who trust you and your business will stay with you even if your prices or services change
- Natural advertising: people will suggest you to others unselfishly, simply because they like and support what you do