The importance of Local SEO in Canada can no longer be overlooked by businesses that rely mainly on local clients. But what is local SEO? Local Search Engine Optimization refers to all the things you do to ensure that your website appears at the top of “local search results” in popular search engines such as Google and Bing. 

What is SEO and how does it work? Is it only limited to content marketing and blogging? The answer to this is no! Having an SEO optimized website is one way to attain high rank on search engine, but social media marketing has emerged recently as another ‘must-do’ online marketing strategy for all businesses. The scope of SEO is much more than just content marketing. With the integration of social media, SEO practices have become more vital and effective for all types of online businesses. So what is all the buzz about and how does it help you promote your business online? 

The demand for SEO or website optimization is increasing everyday. A substantial number of companies have begun realizing the significance of having an optimized business website and the benefits that it brings along with it. Employing SEO strategies not only helps your business survive in your competitive market, but also help in growing the overall revenue of your business. SEO strategies give business owners plenty of opportunities for their business to rank high and create a strong and positive reputation in the market. Capturing a larger market simply means getting more quality leads regularly. 

2013 was no doubt a very interesting year for SEO, especially because of the updates Google made that have changed the way many online marketers advertise and build their online business. However, 2014 is looking to be just as surprising, and in order for internet marketers to still remain at the top with their business and marketing efforts, they'll definitely need to consider some of the improved SEO techniques we'll take a closer look at in this article. 

In the 90s and early 2000s, SEO primarily revolved around getting a website listed on popular directories, stuffing it with whatever terms you were optimizing for, and crowding the Meta data for search engines to assess. However, the web metrics and algorithms used by search engines to index and rank web content have advanced dramatically to provide users with the most appropriate, reliable, and superior quality recommendations for any particular search word or phrase. The intricacies and value of search engine optimization services have also evolved greatly to match the developments of search engines, but this has not made it easier for SEO experts to deliver the top spots in search engine results. 

Search Engine Optimization (SEO) refers to the process used by online marketers and entrepreneurs to maximize a website’s non-paid or organic visits and sales through search engines. There are two primary factors that make SEO essential for your business in the current economic climate. Firstly, it is impossible to disregard online sales because consumers and businesses are increasingly using search engines to research and make purchases. And secondly, the harsh economic times make it critical for businesses to find new, cost effective methods of marketing and selling. 

Your website is being monitored by search engines spiders everyday of the week to make sure that you are compliant with guidelines and to see if your site has any new content that needs to be indexed. When you understand a little more about Google SEO you will put yourself in a better position to improve traffic to your website. The only way that you can increase your traffic is when Google allows more visitors access to your website. There are certain steps you can take to insure that your search optimization efforts are in line with what the search engines are looking for. 

Now that SEO has firmly established itself as the most popular and effective online marketing tool, it is only expected for all website owners to have all the tricks at the tips of their hand. Sadly enough, majority of these unsuspecting webmasters fail to realize that the much praised Google SEO guide doesn't really have all the answers. In the following read, get to know the bits that weren't included in the Google SEO guide.

Over the past few years, we have witnessed optimizing for search engine rise from the desired skills section to the required skill section across most marketing job boards. This can be attributed to the rising interest in SEO training that has seen multitudes of people enroll for both online and personal classes. At the moment, it has become quite clear that SEO training is a bridge that majority of us will have to cross. The only question remaining is where to study and from whom to study from.